Topic: Your Next Client Isn’t Googling You: How People Now Find Lawyers, and How to Make Sure They Find You

Speaker: Sean Daily, CEO/Founder, AI Rank System and Lead Eagle

For twenty years, getting found meant ranking on Google. That’s changing fast. Nearly half of consumers now ask tools like ChatGPT and Google’s AI answers to recommend local businesses, including attorneys, and in many cases they get a short list of two or three names instead of a page of links. If your name isn’t on that short list, you’re invisible to a growing share of potential clients before they ever pick up the phone.

This session explains, in plain English, how AI search actually works, why some solo practices show up in AI recommendations while others don’t, and what you can do about it without a big budget or a technical background. No jargon, no hype, and no hard sell. You’ll leave knowing exactly where your practice stands and the specific steps that move the needle.

(IL MCLE credit for live webcast only. No MCLE credit for on demand webcast.)

You can register here: https://learn.chicagobar.org/products/solosmall-firm-practitioners-committee-110326#tab-product_tab_overview

Committee Chair(s): Mathew Kerbis, Subscription Attorney LLC, kerbis@subscriptionattorney.com
Charles Krugel, Charles A. Krugel, Labor & Employment Law on Behalf of Business, cak1@charlesakrugel.com

Committee Co-Vice Chair(s):
John Risvold, The Collins Law Firm, P.C., jrisvold@collinslaw.com
Amanda Carey, The Carey Center for Justice, amanda@careycenter.org