Industry Experts to Offer Strategies for Law Firm Success – Creating Opportunities From the Recession

SAN DIEGO, June 23 /PRNewswire/ — Nationally recognized experts within the legal community are coming to San Diego on October 23rd & 24th with the message that law firms must change now in order to be competitive in the future. The conference titled “Inside the Law Firm of the Future” is a rare opportunity for attendees to meet key industry experts all in one place to discuss this broad range of topics.

For two days, industry experts such as author Ron Baker, legal strategist, Peter Zeughauser, CEO Chris Marston, Womble-Carlyle’s Director of Sales, Steve Bell and others, will convene and discuss the trends and changes affecting the business of law, and why change is necessary.

“No longer do we have the ‘business as usual’ attitude,” says Chris Marston, CEO of Boston based, Exemplar Law. “One good thing that has come out of our poor economy is that inherently defective business models have proven to be unworkable.” Marston also added, “Our goal is to jump-start those firms that want to get the competitive advantage while others are running for cover. We are there to show them the way.”

Peter Zeughauser of The Zeughauser group in Newport Beach, CA, advises firms to invest during the recession in developing their brands; a recession provides opportunities to build a brand even more quickly, because as many firms retrench from brandbuilding activities as a cost-saving measure.

Zeughauser’s final bit of advice is that we are certain that the best firms will lead the industry out of the recession by seeing and seizing opportunity in change.

This conference will be of vital interest to firms that are ready, willing, and able to shift gears into a more productive business model. With the experts advice, the transition should be easier. Attendance is limited and advance registration is required. See www.insidethefirmofthefuture.com for more details.

Inside The Firm of the Future is a presentation of The Catalyst Effect, Inc. A legal education conference company that focuses on providing advice for law firms. Founded in 2009 with offices in San Diego and Chicago. The website for the conference is: www.insidethefirmofthefuture.com . For more information

about this conference, or to schedule an interview, please contact: Bryan Weaver, 501 West Broadway, #1770, San Diego 619-544-0086 ext105, or bryan@insidethefirmofthefuture.com.

SOURCE The Catalyst Effect, Inc.

Bryan Weaver, +1-619-544-0086, ext. 105, bryan@insidethefirmofthefuture.com,

for The Catalyst Effect, Inc.

© Thomson Reuters 2009. All rights reserved. Users may download and print extracts of content from this website for their own personal and non-commercial use only. Republication or redistribution of Thomson Reuters content, including by framing or similar means, is expressly prohibited without the prior written consent of Thomson Reuters. Thomson Reuters and its logo are registered trademarks or trademarks of the Thomson Reuters group of companies around the world.